# Medicina Group of Pharmacies — 45-minute medicine deliveries, every time.

Source: https://fleetroot.com/case-studies/medicina-group-of-pharmacies
Sector: Pharmacy · Location: UAE

Medicina, one of the UAE's leading pharmacy chains, set out to deliver every on-demand order within a 45-minute SLA. Fleetroot's order pooling, automated dispatch and live fleet visibility made it repeatable at scale.

## Key results
- 6x — revenue growth
- 30% — lower delivery cost
- 75% — more customer stickiness
- 45 min — delivery SLA, met

## The challenge

Medicina's on-demand ambition ran into three operational walls:

1. **Omnichannel order aggregation.** Orders arrived from the call centre, individual pharmacies and e-commerce platforms with no single queue — a direct threat to the 45-minute promise.
2. **Pharmacy location intelligence and inventory mapping.** Knowing which branch had the right medicine, closest to the customer, in real time was a manual effort that caused delays.
3. **No visibility of fleet and resources.** Without a live view of riders and performance metrics, delays were discovered only when customers called.

## The solution

Medicina deployed Fleetroot's delivery management suite across the chain:

- **Intelligent order pooling engine** — every channel now feeds a single centralised hub, so orders are batched and dispatched immediately with the SLA in view.
- **Automated dispatch module** — live at every pharmacy, matching each order to the nearest branch with stock and the best-placed rider, removing manual intervention.
- **Fleet & resource visibility** — a bird's-eye view of rider movement, ETAs and performance metrics, with real-time alerts when an order is at risk.

## The results

Post integration, Medicina saw a step change in its on-demand operations:

- **Unparalleled delivery speed** — the 45-minute SLA is met consistently, and revenue grew **6x**.
- **Operational efficiency** — intelligent pooling and automated dispatch cut manual errors and reduced delivery cost by **30%**.
- **Customer confidence** — reliable, fast delivery lifted customer stickiness by **75%**.
- **Informed decisions** — analytics and insights let the team keep refining routes, staffing and branch coverage.