# SARE3 — Scaling QSR and e-commerce delivery across Oman.

Source: https://fleetroot.com/case-studies/sare3
Sector: 3PL & food delivery · Location: Oman

SARE3 runs last-mile logistics for brands like KFC, Carrefour, Americana and Hardee's in Oman. As volumes surged, Fleetroot gave them a single system to aggregate orders, track riders and manage driver performance.

## Key results
- 4+ — QSR & retail brands served
- Live — rider tracking for dispatch
- 100% — drivers scored on performance

## The challenge

Rapid growth exposed the limits of SARE3's previous tools:

1. **Omnichannel order management.** Quick-service restaurant orders arrived in many formats; standard processes caused placement and delivery delays.
2. **No real-time visibility** into fleet movement or delivery progress made it hard to react to delays and emergencies.
3. **Driver accountability.** Monitoring behaviour and schedule adherence was manual, leading to missed or late deliveries.
4. **Limited data analysis** to spot trends, bottlenecks and improvement areas.

## The solution

SARE3 implemented Fleetroot's Delivery Management System end to end:

- **Order aggregation** — the omnichannel engine centralised QSR order processing and automated routing.
- **Real-time live tracking** — dispatchers see every rider, get progress updates and act on deviations before customers notice.
- **Driver performance** — on-time rate, route adherence and productivity tracked per driver.
- **Analytics & insights** — reports on delivery times, driver efficiency and customer feedback drive continuous improvement.

## The results

SARE3 saw significant gains across its last-mile operation:

- **Faster, more accurate deliveries** through route optimisation and live tracking.
- **Lower operating cost** from efficient planning and reduced fuel consumption.
- **Higher customer satisfaction** thanks to proactive communication and timely updates.
- **Data-driven decisions** with performance bottlenecks visible for the first time.