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Pharmacy UAE
Health First Pharmacies Health First Pharmacies

Connecting 100+ pharmacies to a smarter, more visible last-mile operation

With a network of 100+ pharmacies and approximately 2,000 deliveries every day, Health First Pharmacy needed a more connected way to manage pharmacy-to-customer and hospital-to-patient medicine deliveries. Fleetroot brought order aggregation, automated dispatch, real-time tracking and proof of delivery into one connected delivery operation — giving Health First greater visibility and control across its distributed pharmacy network.

Outcomes
4x
Online order Growth
60Min
Delivery SLA
25%
Cost reduction
Health First Pharmacies

The challenge

Managing delivery operations across a distributed pharmacy network

With orders originating across a large network of pharmacies, Health First's delivery operation involved multiple touchpoints, riders and delivery workflows.

As the operation scaled, manual processes made it increasingly difficult to maintain centralized visibility and consistently coordinate deliveries.

Manual dispatch limited operational efficiency

Dispatch teams had to coordinate deliveries manually, making it challenging to allocate orders efficiently across available riders and manage delivery volumes at scale.

No single view of the delivery operation

Without centralized visibility, teams had limited ability to monitor orders, riders and deliveries across the network in real time.

Multiple delivery journeys to manage

Health First's delivery requirements extend beyond conventional pharmacy-to-customer deliveries, including hospital-to-end-user medicine delivery. This required a flexible delivery platform capable of supporting different operational workflows within one system.

The solution

Centralized order aggregation

Fleetroot brings delivery orders from Health First's network into a centralized platform, creating a single operational view of orders across pharmacies and delivery workflows.

This gives the operations team greater visibility from the moment an order enters the system through to final delivery.

Automated dispatch

Fleetroot automates the dispatch process, helping Health First allocate orders to available riders based on operational requirements rather than relying entirely on manual coordination.

This creates a more structured and scalable approach to managing approximately 2,000 daily deliveries.

Real-time delivery visibility

Operations teams can track orders and riders in real time, providing visibility across the delivery journey and helping teams identify exceptions and take action when required.

Proof of Delivery

Fleetroot captures digital proof of delivery, creating a more structured record of completed deliveries and improving visibility into the final handover to the customer or patient.

Hybrid delivery operations

Fleetroot supports Health First's hybrid delivery model, allowing the operation to coordinate different rider and delivery workflows through a common platform.

The results

A centralized delivery operation

Health First now has a connected platform to manage delivery orders across its extensive pharmacy network, replacing fragmented operational processes with a centralized delivery workflow.

More automated dispatch

The dispatch process is now supported by automation, reducing dependence on manual coordination as delivery volumes increase.

Real-time operational visibility

The operations team has a live view of orders, riders and delivery progress, enabling greater control over day-to-day delivery operations.

Built for scale

With 100+ pharmacies, 100+ riders and approximately 2,000 daily deliveries, Fleetroot provides Health First with the operational foundation to manage and scale its last-mile delivery network.

““As our delivery network continues to grow, having centralized visibility and greater automation across our pharmacy deliveries is critical. Fleetroot gives our operations team the tools to manage orders, dispatch riders and track deliveries in real time, helping us deliver a more connected experience to our customers.” ”

Ali · Head- Ecommerce
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