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Cargoline Logistics
Distribution & 3PL GCC
Cargoline LogisticsMulti-warehouse distribution from one control tower.
Cargoline Logistics runs B2B distribution and 3PL deliveries for retail and FMCG brands across the GCC. Fleetroot replaced spreadsheets and phone calls with a single control tower for planning, dispatch, tracking and billing across every warehouse.
Outcomes
95%
on-time rate
-25%
cost per drop
-30%
reattempts
Hours
month-end client billing
The challenge
Distribution at scale meant hundreds of drops a day from several warehouses, each with its own planners, drivers and customers.
- Planning by spreadsheet. Routes were built manually each morning; vehicle capacity, time windows and traffic were guesswork, so trucks left late and under-loaded.
- No single view of the fleet. Each warehouse tracked its own vehicles; head office learned about delays from customer complaints.
- Costly reattempts. Missed time windows and unreachable receivers meant repeat visits that ate into margin.
- Slow client billing. Reconciling delivered orders per client took days at month end, delaying invoices and cash.
The solution
Cargoline standardised every warehouse on Fleetroot's fleet and delivery management platform:
- Automated route planning — orders are imported from the ERP and turned into capacity- and time-window-aware routes for every warehouse in minutes.
- Live control tower — one map for the whole fleet with ETAs, delays and temperature or door alerts from vehicle IoT, so head office acts before customers notice.
- Receiver notifications and proof of delivery — customers get ETAs and can confirm availability; drivers capture signature, photo and item-level POD.
- Per-client billing from delivered tasks — completed deliveries flow straight into client statements, with exceptions flagged automatically.
The results
Six months in, Cargoline runs more volume with the same fleet and a fraction of the coordination effort:
- 95% on-time rate across all warehouses, up from an unmeasured baseline.
- 25% lower cost per drop through fuller loads and shorter, optimised routes.
- 30% fewer reattempts thanks to receiver notifications and accurate ETAs.
- Month-end billing in hours, not days, with statements generated from delivered tasks.
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