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Pharmacy UAE
Medicina Group of PharmaciesMedicina Group of Pharmacies

45-minute medicine deliveries, every time.

Medicina, one of the UAE's leading pharmacy chains, set out to deliver every on-demand order within a 45-minute SLA. Fleetroot's order pooling, automated dispatch and live fleet visibility made it repeatable at scale.

Outcomes
6x
revenue growth
30%
lower delivery cost
75%
more customer stickiness
45 min
delivery SLA, met
Medicina Group of Pharmacies

The challenge

Medicina's on-demand ambition ran into three operational walls:

  1. Omnichannel order aggregation. Orders arrived from the call centre, individual pharmacies and e-commerce platforms with no single queue — a direct threat to the 45-minute promise.
  2. Pharmacy location intelligence and inventory mapping. Knowing which branch had the right medicine, closest to the customer, in real time was a manual effort that caused delays.
  3. No visibility of fleet and resources. Without a live view of riders and performance metrics, delays were discovered only when customers called.

The solution

Medicina deployed Fleetroot's delivery management suite across the chain:

  • Intelligent order pooling engine — every channel now feeds a single centralised hub, so orders are batched and dispatched immediately with the SLA in view.
  • Automated dispatch module — live at every pharmacy, matching each order to the nearest branch with stock and the best-placed rider, removing manual intervention.
  • Fleet & resource visibility — a bird's-eye view of rider movement, ETAs and performance metrics, with real-time alerts when an order is at risk.

The results

Post integration, Medicina saw a step change in its on-demand operations:

  • Unparalleled delivery speed — the 45-minute SLA is met consistently, and revenue grew 6x.
  • Operational efficiency — intelligent pooling and automated dispatch cut manual errors and reduced delivery cost by 30%.
  • Customer confidence — reliable, fast delivery lifted customer stickiness by 75%.
  • Informed decisions — analytics and insights let the team keep refining routes, staffing and branch coverage.
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