All customer stories
SARE3
3PL & food delivery Oman
SARE3Scaling QSR and e-commerce delivery across Oman.
SARE3 runs last-mile logistics for brands like KFC, Carrefour, Americana and Hardee's in Oman. As volumes surged, Fleetroot gave them a single system to aggregate orders, track riders and manage driver performance.
Outcomes
4+
QSR & retail brands served
Live
rider tracking for dispatch
100%
drivers scored on performance
The challenge
Rapid growth exposed the limits of SARE3's previous tools:
- Omnichannel order management. Quick-service restaurant orders arrived in many formats; standard processes caused placement and delivery delays.
- No real-time visibility into fleet movement or delivery progress made it hard to react to delays and emergencies.
- Driver accountability. Monitoring behaviour and schedule adherence was manual, leading to missed or late deliveries.
- Limited data analysis to spot trends, bottlenecks and improvement areas.
The solution
SARE3 implemented Fleetroot's Delivery Management System end to end:
- Order aggregation — the omnichannel engine centralised QSR order processing and automated routing.
- Real-time live tracking — dispatchers see every rider, get progress updates and act on deviations before customers notice.
- Driver performance — on-time rate, route adherence and productivity tracked per driver.
- Analytics & insights — reports on delivery times, driver efficiency and customer feedback drive continuous improvement.
The results
SARE3 saw significant gains across its last-mile operation:
- Faster, more accurate deliveries through route optimisation and live tracking.
- Lower operating cost from efficient planning and reduced fuel consumption.
- Higher customer satisfaction thanks to proactive communication and timely updates.
- Data-driven decisions with performance bottlenecks visible for the first time.
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